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The Ardah Campaign

Scope
Production، Creative
Client
Theater and Performing Arts Commission
Industry
Arts and Culture
Year
2025

The idea

The Saudi Ardah, a dance of pride and dignity that has been passed down from generation to generation, presented in a brilliant style where we see the finest details—from the embroidered costumes reflecting the spirit of authenticity, to the gleaming swords and the drums that echo with chants of victory—carried with pride and grandeur. A complete scene of harmony and strength, telling the story of a lasting heritage and a history deeply rooted in this homeland, a history whose glory has never faded and whose banner has never faltered through the years.

tree people chanting

Results

The video achieved 864K interactions and 16.7 million views.

Watch video Campaign

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